Many small businesses rely on their regulars to keep the doors open and the profits flowing, but many more forget to build their relationships with customers through simple communication. Whether it’s through customized, branded emails, direct mail or by phone, staying in-touch with your client base is an easy way to guarantee they come back to your salon and spa to spend more money.

Here are some “excuses” to stay in-touch with your salon customers:

Thank them for their business with a postcard. Your customers will feel appreciated when you let them know how important they are to you.

Send them a Happy Birthday greeting. The fact that you take the time to care will put you in the front of their minds when it comes time to return.

Let them know you miss them. If a client hasn’t returned for a few months, tell them know you miss them and find out why they haven’t returned. This is a great opportunity to use an incentive to get them to come back.

Schedule regular promotional updates. Communicate with all your customers about your specials on a regular basis.

Ask for referrals. Send your clients’ information about your referral program along with an easy way to pass-along your salon’s information by including business cards or using an email they can forward.

Keep your messages short and sweet and use professional-looking, customized, branded materials whenever possible. Your constant communication will keep you on your customers’ minds and improve their chances of returning. By keeping the lines of communication open with clients, you’ll learn more about how to improve your business and they’ll be guaranteed to return over and over to you.