The key to attracting consumers is to give them a deal they can’t resist. The perfect way to do this is with salon coupon cards, salon gift certificates, and salon flyers. These are the type of business tools that will get you noticed and draw those consumers to your establishment. Here are a few salon advertising ideas that will get you started.

Salon flyers are a great way to draw in the crowds. You can advertise what you have to offer, and give them a little morsel at the same time. Offer a 10% discount on a first time visit. Or you could throw in a free wash and cut with an updo. There are hundreds of things you can offer your potential clients.

Salon coupon cards are a real handy business tool. Give one to a first time customer that offers them a free haircut and style on their fifth visit. Offer one to a loyal customer for bringing a friend in.

A salon gift certificate is so versatile it’s amazing. If there were ever a two sided business tool the gift certificate is it. You can give them to your loyal customers, and your customers can purchase them for someone else. Who doesn’t love to get a gift certificate; especially to a salon or spa?

For your entire salon marketing needs visit desigbetty.com. They have a huge selection of business promoting items that are available in lots of designs and colors. Visit designbetty.com and see all the ways they can help you build your salon or spa business.

Your salon promotion tools should include the following:

Salon flyers can be used to cover a wide area, and should contain at least one discount offer for new customers.

Salon business cards should be handed out by you and your loyal customers. Give one to every person you meet, and leave them in key locations wherever you legally can.

Salon coupon cards can be used to bring in new clientele by offering a discount on one of more services. You could offer a discount of a customer’s first pedicure or a free updo after on their fifth visit.

Salon gift certificates are a perfect way to drum up business especially around the holidays. Lots of men don’t know what to get for their better halves, and a salon or spa gift certificate makes the perfect gift.

The key to advertising your salon or spa is to make sure you reach as many people as you can in a short amount of time. Using these salon marketing ideas will prove to be of great benefit to you in your efforts to build your business.

All of these marketing and promotional tools can be found at designbetty.com. Choose from a wide variety of colors and designs, and personalize everything with your salon or spas personal logo and name. Get the ball rolling and that business phone ringing. All of the business tools at designbetty.com or cost effective and readily available.

Give them a hook: Talk to your audience like they’re your friend. Catch them immediately with some eye-popping graphics and a friendly tone that makes them want to read more.

Keep it short and sweet – Respect your space limits. Don’t over clutter your design with too much information. Edit your content to only include the most relevant information to your reader.

Find a way to measure your return – Include a special that’s unique to your direct mailing campaign. Ask them to bring the promotion in with them when they visit your business. Knowing how well it works will help you prepare for continued, effective communication.

Keep your audience in mind – Who’s your target? Sometimes you can forget this essential question while you’re in the midst of design and promotion. Mold your campaign to suit your audience’s taste.

Offer them something they can’t resist – Ever wonder why those 20% coupons work so well for those home items stores? Because they’re offering something buyers can’t resist. Close your potential customers with a promotion that puts more money in their pocket.

Most importantly, find a professional to work with who knows the rules. What size qualifies for postcard-postage and what has to be sent first-class? What are the rules regarding public solicitation? How do you legally use email to promote your business? There are so many factors regarding direct marketing that working a professional will alleviate the burden. No matter what choice you make, you’ll be happy when you make the investment to promote your business.

Who doesn’t love a nice day trip to a spa? Promotions are vital to good business, and spa brochures, spa gift certificates and affective spa advertising will all serve to get your business’s name out on the radar, and consumers beating down your door.

A spa brochure is a great tool for building your business. You can leave a spa brochure in just about any place you visit. You can ask your customers to hand them out as well. If your current customers tell others about the great services you offer, and then hand them a brochure, there’s a much better chance that they’ll come check you out. Ask anyone who owns a business and they’ll tell you that word of mouth can really help boost a business’s profits. That’s why spa gift certificates are so valuable.

Give your repeat customers a spa gift certificate to say thank you for their loyal patronage. This is a perfect way to get them telling others about how well you treat them; something every consumer appreciates. When they share a good experience about being a customer of yours, there’s a much better chance that their interest will be peeked, and they’ll drop by your business to see what all the rave is about.

At designbetty.com there are all sorts of different spa promotion tools that can help you build your business. Spa business cards, spa coupon cards, spa gift certificates, spa flyers, and a whole bunch of other items that you can use in your efforts to build a good customer base for you spa.

Here are some “excuses” to stay in-touch with your salon customers:

Thank them for their business with a postcard. Your customers will feel appreciated when you let them know how important they are to you.

Send them a Happy Birthday greeting. The fact that you take the time to care will put you in the front of their minds when it comes time to return.

Let them know you miss them. If a client hasn’t returned for a few months, tell them know you miss them and find out why they haven’t returned. This is a great opportunity to use an incentive to get them to come back.

Schedule regular promotional updates. Communicate with all your customers about your specials on a regular basis.

Ask for referrals. Send your clients’ information about your referral program along with an easy way to pass-along your salon’s information by including business cards or using an email they can forward.

Keep your messages short and sweet and use professional-looking, customized, branded materials whenever possible. Your constant communication will keep you on your customers’ minds and improve their chances of returning. By keeping the lines of communication open with clients, you’ll learn more about how to improve your business and they’ll be guaranteed to return over and over to you.