In the competitive world of salons and spas you need the right advertising in order to make yourself known. The customers are going to wind up at the salon the aggressively seeks them out. The way they choose to advertise makes all the difference.

The key to attracting consumers is to give them a deal they can’t resist. The perfect way to do this is with salon coupon cards, salon gift certificates, and salon flyers. These are the type of business tools that will get you noticed and draw those consumers to your establishment. Here are a few salon advertising ideas that will get you started. Read More

If your sales are waning, and you want to drum up some new business (and drum it up fast) you’ve got to let consumers know you’re out there, and you’ve got to make them want to patron your salon or spa. With the right salon and spa promotion tools drumming up business isn’t all that hard, and certainly not expensive at all.

Your salon promotion tools should include the following: Read More

Direct marketing puts your information right in front of your buyers. Whether you choose to use print mail, spa postcards or salon flyer to market your business, the rules for messaging are the same. Within the few precious seconds you have your audience’s attention, how do you get them to take the next step? Here are some rules for messaging when constructing your campaign: Read More

Many small businesses rely on their regulars to keep the doors open and the profits flowing, but many more forget to build their relationships with customers through simple communication. Whether it’s through customized, branded emails, direct mail or by phone, staying in-touch with your client base is an easy way to guarantee they come back to your salon and spa to spend more money.

Here are some “excuses” to stay in-touch with your salon customers: Read More